Brand identity systems, poster design, workshop graphics, and web design - visual communication work spanning print and screen.
As Director of Créart'lab, a non-profit art education center in Neuilly-sur-Seine, France, I developed the organization's marketing collateral and workshop materials. The visual system needed to communicate creativity, accessibility, and educational seriousness across print and digital touchpoints.
Print Design
Print Design
I designed all graphic materials for the architecture workshops I developed and taught - including promotional flyers, instructional templates, architectural illustration guides, and the MicroCity basemap system used by students to design their own cities.
Designed and developed from scratch as a responsive, performance-optimized portfolio website. The site features a custom design system with curated typography (Playfair Display + Inter), a cohesive warm accent palette, scroll-triggered reveal animations, and full lightbox image galleries.
Built entirely with semantic HTML5, vanilla CSS (custom properties, CSS Grid, Flexbox), and JavaScript - no frameworks or templates. Fully responsive across desktop, tablet, and mobile. Includes a print-to-PDF CV export system.
As a Terra Foundation for American Art Fellow at the Terra Foundation Library in Paris (2020), I conducted research into the role of women in architecture and the persistent gender bias within the field. The fellowship examined how visual culture and representation intersect with questions of gender, identity, and professional recognition in design disciplines.
The research profiled multiple women in art and architecture who overcame gender bias or championed positive imagery that helped shift the narrative around women's roles in architecture and design. From pioneers who fought for visibility to contemporary practitioners reshaping the profession, their stories reveal how visual communication can both reinforce and disrupt entrenched power structures.
This critical inquiry informs my approach to design pedagogy: students must be equipped not only with technical tools but with the awareness to interrogate what their designs communicate and to whom, understanding that every visual choice carries cultural weight.
Design is never neutral. Every typographic choice, every color palette, every compositional hierarchy carries cultural meaning. The designer's responsibility is to understand these meanings and to wield them with intention.
Sara Bensalem
An 18-page poster design portfolio exploring the digital transformation of temporal perception - investigating how we store, display, and experience time in the post-analog era. Available on Academia.edu.
View Poster Portfolio →